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PPC, also known as Pay Per Click, is a search engine marketing strategy that is valued by businesses globally. PPC ads are displayed at the bottom of the first page of search results and at the top and bottom of other results pages. The company placing the ad is only charged a fee each time the advert is clicked. This differs from other forms of advertising in which a fee is paid upfront.
There are several benefits of PPC campaigns and as one of the best ways to target people using search engines, PPC campaigns usually work in conjunction with search engine optimisation. As SEO takes 3 – 6 months before results are seen, we recommend running a PPC marketing campaign that will enable businesses to receive instant results whilst building up their SEO.
Once SEO has been built up and their company’s website is ranked organically within search results, PPC campaigns can be used to increase the number of visitors a website receives.
With several benefits of PPC marketing, it’s not surprising that thousands of businesses are using it as one of their main forms of marketing their products and services. Some of these benefits include:
Every few months search engines such as Google announce changes to their algorithms that can cause fluctuations in the ranking of organic search results. However, with PPC marketing, your advert will remain in search results regardless of recent algorithm changes. This gives you a competitive advantage over businesses ranking organically.
When setting up a PPC campaign, you can decide who will be able to see your advert by choosing factors such as locations, keywords and devices. This means you can ensure that your advert reaches your target audience with ease and allows you to showcase your products or services directly to them.
Another of the many benefits of PPC marketing is that the results of the campaign can be measured. The cost per click and click-through rate can be measured accurately which enables businesses to view the effectiveness of their PPC campaign.
PPC can provide fast results and is one of the easiest marketing strategies to implement. It doesn’t take long to set up and the results are immediate. This is a huge advantage for businesses wanting fast results.
Finally, one of the great things about PPC marketing is that it can be tailored to budgets of any size. This makes it an effective tool for large and small companies. When setting up the ad, you can choose how much to pay per click and set a maximum budget.
If reading about the benefits of PPC campaigns has caused you to consider running a PPC campaign of your own, contact our team today.
We are a skilled digital marketing agency that offers digital marketing services to businesses in any sector. With 15 years combined experience in the digital marketing industry, we have an extensive knowledge of marketing techniques. From PPC campaigns to search engine optimisation and social media marketing, we like to think of ourselves as a one-stop shop for all your marketing needs.
If you would like to find out more about our marketing services, call our office on 01254 447050 or email us at firstname.lastname@example.org and we’ll be happy to answer any of your questions.
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