Hiring An In-House Marketer VS. Working With A Digital Agency
Marketing is a vital component of any business, however, for you to achieve your marketing goals it’s imperative that you choose the correct person or agency to put together and implement a marketing strategy.
When determining who they would like to work with, many business owners find it challenging to decide between recruiting an in-house digital marketer or opting to work with a creative digital agency. There are a variety of differences between each and both offer their pros and cons, however, the decision over which option you choose depends on who can best meet your marketing requirements.
In-house marketer vs creative digital agency: The pros and cons
- Skillset and industry knowledge
When choosing between hiring an in-house marketer or working with a creative agency, it’s important to consider the skillset and knowledge that each has to offer.
Creative agencies often have a team of marketing experts that specialise in different areas of marketing such as SEO, web design, content writing and social media. Each member of the team will have a variety of skills that business owners can utilise when developing and implementing a marketing strategy.
In comparison, although an in-house marketer will have their own diverse skillset, it’s likely that they won’t have the same amount of skills as an agency and therefore may not have the ability to meet your marketing requirements.
One thing to consider when choosing to work with a creative digital agency instead of hiring an in-house marketer is budget.
In order to employ an in-house marketer, you have to consider their salary as well as any further marketing costs for running campaigns. Over the course of a year, these fees can amount to more than paying for the services of a professional agency.
When working with an agency, you only pay a monthly fee that covers the cost of your marketing services. You have the option to increase or decrease your budget at any time and can therefore tailor the services to your budget.
As a business owner, you’ll understand that hiring an in-house marketer is a big commitment. You should consider that they have to be paid a set salary throughout the year when their services may not always be required. Furthermore, if you can no longer afford to pay them, it can be challenging to terminate their contract.
In contrast, when working with an agency, you pay for a service on a monthly basis and the contract between yourself and an agency can be paused or terminated if you come into financial difficulty. Most agencies ask for a minimum of one months’ notice, known as a termination period, before the cancellation of your contract.
- Tools of the trade
There are a variety of online tools and plugins that can be used in conjunction with digital marketing strategies and that simplify the process of monitoring results. Pieces of software such as SEMRush and Google Analytics are just two of the many online tools available. When hiring an in-house marketer, you need to consider which tools will be required to enforce the strategy along with the cost of these tools.
Creative digital agencies already have the necessary tools in place to carry out marketing strategies along with knowledge of how to use them. Additionally, the cost of these tools is included in your monthly marketing fee.
Professional services from a creative digital agency
We are a specialist digital marketing agency that can fulfil every aspect of your marketing needs. Our team has experience working with businesses in any industry and we are dedicated to ensuring that all our clients achieve their marketing goals. From web design and development to social media management and SEO – we can do it all.
If you’re interested in finding out more about the services we provide or if you would like to speak with a member of our professional team, please feel free to get in touch. Call our office on 01254 447050 or email us at firstname.lastname@example.org and we’ll happily answer any of your questions.
Infused Media Limited Unit 108A
Glenfield Park One, Philips Road
Tel: 01254 447050