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Every business needs an accountant in order to keep track of spending, monitor costs and keep up to date with tax payments. However, with hundreds of other firms all currently competing for the same clients, marketing an accounting firm properly and getting your firm to stand out from the rest is vital.
To give you an idea on how to successfully market an accounting firm, we have put together 4 top tips that will help you get started.
Marketing an accounting firm
There are a variety of things that an accounting firm can do to in order to get them ahead of their competition and gain them new clients.
Have a fantastic website
Due to advances in technology and people using the internet on a daily basis to search for things, it’s vital to have a fantastic website that is modern and easy to navigate. The fact that the majority of people now use mobile devices to search for things whilst on the go means that your business’s website should be responsive. This includes having fast loading times and accurate and relevant information featured on each page.
Furthermore, if a website looks professional and sleek, users are more likely to trust it in comparison to a website that takes a long time to load and is simple in its appearance.
Include relevant content
The content featured on any web page needs to be accurate and up to date. It should contain relevant keywords or phrases and should be interesting to your target audience.
A keyword or phrase is a term that a user types into the search bar on a search engine when trying to find a particular product or service. Search engines, such as Google, then crawl through the information featured on the web pages of every website and detect the content that contains keywords relevant to the search. It then ranks the websites in order of relevance.
Update your blog regularly
As well as having accurate and up to date content on your website, it’s also important to have a blog that is updated regularly. The blog should focus on several different areas of accounting be interesting to the user.
Updating it regularly will also help to improve your search engine rankings because search engines consider how often a website is updated and new content is added when ranking it in search results.
Use social media
Social media profiles provide an insight into a business and gives both the target audience and the company themselves the opportunity to interact with each other. It is deemed as a less professional method of communication but is a vital part of building a trustworthy relationship between the users and the brand.
Millions of people now have social media profiles making it a brilliant platform to use for marketing products or services.
If marketing an accounting firm sounds like a difficult and time-consuming task, why not let us do it for you?
We are a digital marketing agency that specialises in digital marketing and bespoke website design and development. We like to think of ourselves as a one-stop shop for everything digital and strive to produce tailored marketing services that offer results.
If you would like more information on how we can help you or would like to know more about the services that we offer, please don’t hesitate to contact a member of our team.
You can call us on 01254 447050 or email us at firstname.lastname@example.org and we will be happy to help.
Our professional team are ready and waiting to hear from you. We provide no-obligation quotes, so there is no pressure when speaking to our team.
Simply fill in our contact form and we will be in touch as soon as possible!