The perfect match: SEO & Content Marketing
Content marketing and search engine optimisation services are like two peas in a pod, working perfectly together to boost your business’ online presence.
Within the marketing industry and among its experts it is a well-known fact that using content marketing as an SEO technique is essential however, we have often found that our clients are unaware of content marketing and how it can help their business.
“Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavour of the sandwich, but on its own, it’s not very appetizing.”
What is content marketing?
We are often asked by our clients what actually is content marketing and how does it work?
There are different levels of content marketing that can be carried out, some businesses require a small content marketing campaign that consists of updating the content on their website to ensure it is SEO friendly and some SEO driven blogs per month.
In other cases, businesses will require a fully-fledged content marketing campaign that consists of the following:
Building relationships with influential bloggers in your market, asking them to talk about your products or services can boost your brand’s reputation online, enables your brand name to reach new potential customers. In some cases blogs with high domain authorities (powerful in the eyes of search engines) will offer high quality backlinks, these will help to boost your search engine rankings.
Paid distribution of content
Believe it or not, writing an article is the easy part of content marketing, the big question is how do you reach a wider audience? Paying to distribute your content using specialist outreach software will push your content out, displaying on a vast range of publications.
Guest blogging pieces
In some cases, key bloggers will provide the option for people to write their own articles that are featured on their blogs. By securing guest blogging pieces you will position yourself in front of your target market, ensuring that users will be driven to your website.
Press release creation and distribution
Businesses are often looking to increase their brand awareness in the online market, one of the best ways to do this is to create and distribute press releases to publications associated with your sector. For example, if you own an accountancy firm an ideal press release would be to comment on any changes within the law/practices. Sending this press release to publications associated with your sector will then ensure that your potential clients see you as a leader within your market.
Content marketing strategies
By carrying out all of the above content marketing techniques your SEO rankings will be boosted over time however, it is important to create a content marketing strategy that covers all aspects of the marketing technique.
For more information on the content marketing packages that Infused Media offer fill in the contact form below and a member of our team will be in touch.
Infused Media Limited Unit 108A
Glenfield Park One, Philips Road
Tel: 01254 447050