Driving traffic to your website: Email Marketing

February 25, 2016

We are often asked by our clients what are the best ways to drive traffic to your website.

Obvious ways are search engine optimisation, pay per click services and social media marketing, however a quick way to increase the number of visitors to your website is by email marketing.

Utilising your existing database of customers, driving them to your website by offering special offers and discount codes, is a sure-fire way of increasing the number of users visiting your website.

Email marketing is the perfect tool for e-commerce businesses, guiding the user to visit your website and convert into a sale.

We recommend carrying out email marketing at least once a month, this will ensure that your existing customer base has constant reminders about your business and the products you offer.

Email marketing is also ideal for seasonal occasions such as Christmas, Valentine’s Day, Mother’s Day – all of which are peak times that your customers should be visiting your website to make the most of your special offers.

Email Marketing Design

One of the most important aspects of email marketing is the design of the newsletter, it must be fully optimised to include the appropriate number of call-to-actions that drive users to your website.

As well as being optimised to lead users to visit your website the newsletter must also be appealing, including high resolution images and a simple layout that the user is able to follow easily.

Development & Distribution

Development of the newsletter must ensure all links and images work properly, providing a simple user experience with no issues when they are trying to click through to the website.

Distribution is key, in some cases our clients will promote certain products to a specific customer group, this can be dependant on a number of factors including purchase history.

Sending out reminders and newsletters to customers who haven’t used the website for a certain period of time is another beneficial way of driving traffic to your website.

Infused Media offer bespoke email marketing design and development services for clients across a range of industries. For more information on the services we offer and how they can benefit your business contact us by emailing hello@infusedmedia.co.uk.

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