5 Tips For Having A Successful Legal Marketing Strategy
Having a successful legal marketing strategy is vital for law firms and solicitors to build a valuable client base. In order to reach your target audience and generate new customers, it’s important that potential clients are aware of your company and the legal services you provide.
To help you understand how to do this, we’ve put together our top five tips for having a successful legal marketing strategy.
- Write Relevant Content
Every website has to contain content. Content covers everything from articles and blogs to images and video and is a great way of ensuring that you are appealing to your target audience.
One of the best ways to increase brand awareness and gain new customers is by writing and updating relevant content regularly and integrating key words.
A key word is a word or phrase that is typed into a search engine’s search bar when an individual is looking for specific services or information. Integrating these keywords into the content featured on your website enables potential clients to find your business online, making them aware of who you are and the legal services you provide.
Integrating key words into content is a form of SEO.
- Use SEO Techniques
SEO stands for Search Engine Optimisation and gives search engines the ability to detect content that is relevant to a specific search.
When key words are entered into a search bar, search engines use a series of algorithms to crawl through the content of every webpage featured on the World Wide Web to decipher which websites offer content that is most relevant to a search. Search engines then rank the content in order of relevance.
If done correctly, SEO can improve brand awareness, brand credibility and increase rates of conversion. This is because users trust search engines. If a website is listed at the top of a search engines results page, it is deemed to be more credible and trustworthy and contain the best, most updated content.
- Build a Strong Social Media Presence
Due to recent advances in technology, using social media platforms to advertise products and services has increased in popularity. Facebook has 1.65 billion active profiles, Twitter has 600 million and LinkedIn has 106 million active profiles. This makes social media platforms an ideal place to market to targeted audiences.
Using social media as a marketing tool is cost effective and can deliver a high return on investment. On most social media platforms, creating a profile is free of charge and the marketing services they provide can be tailored to any budget.
Another benefit to using social media to market law firms and solicitors can deliver accurate marketing insights.
- Use Marketing Insights
Using social media profiles is an accurate and excellent way of monitoring business as they reveal what your target audience is looking for.
Take notes on the popularity of the content being posted. Are competitions bringing in the target market? What types of content receive the most attention? Is your target market interacting with the content you post?
Use these insights to improve your legal marketing strategy. For example, if video content is proving to be popular with your target market, increase the amount of videos you upload. It’s that simple.
- Include Client Testimonials
Featuring client testimonials on a website or social media platform can build trust with new potential clients. It gives them the opportunity to gain an insight into the quality of service an provides honest reviews from real customers.
Contact Us About Your Legal Marketing Strategy
If creating and running a legal marketing strategy seems like a complicated process, get in touch with our team. We provide legal marketing services to law firms and solicitors that will increase the amount of targeted traffic your website receives and increasing lead generation.
If you are interested in finding out more about our marketing packages, call our office on 01254 447050 or email us at firstname.lastname@example.org and one of our team will be happy to talk to you.
Infused Media Limited Unit 108A
Glenfield Park One, Philips Road
Tel: 01254 447050