Why Businesses Should Invest in SEO Marketing
As it is coming to the end of the 2017 (yes, already!) many business owners and marketing managers will be reviewing their efforts across the year. Asking questions such as: have they created enough buzz around their brand? Will they be carrying on with the same tools or ideas? Are there new activities they can incorporate into their strategy for next year?
Something that we are asked regularly about is the effectiveness of Search Engine Optimisation for our clients and whether we would recommend this marketing technique for businesses across the board. However, before we get into why we feel businesses should invest their marketing budget into SEO let’s cover the basics…
What is SEO Marketing?
SEO marketing comprises of a variety of onsite and offsite techniques that organically (not the paid adverts that you see, those are PPC) increase search engine rankings and improve the amount of targeted traffic a website receives.
How does it work?
Search engines use spiders to crawl through each website to assess a number of elements such as content, URL structure of the website, page loading speeds and the website’s presence across other relevant websites (also referred to as backlinking).
The website is then ranked for different key phrases that the search engine deems it to be relevant to, based on the requirements laid out in their algorithms. These requirements are constantly changing, which is why companies often work with an experienced team of SEO professionals on an ongoing basis to improve their search engine presence.
Why should businesses invest in SEO Marketing?
As with any marketing activity the spend needs to be justifiable, so what are the main reasons why your business should be investing in SEO?
- Increases Brand Visibility
It’s almost 2018, so if your business doesn’t have any brand presence online…why? Brand visibility means more than having a website, to have a strong presence your business needs to appear when potential customers are searching for your products or services – which is exactly what good SEO makes happen.
- Boost Brand Credibility
If you want potential customers to trust your business, your online presence might be letting you down. More now than ever are your customers searching online and looking at your business, the higher you appear on search engines and the increased visibility you have will give confidence in your brand.
- Delivers High ROI
Return on Investment is vital for every business. SEO is one of the most cost-effective marketing exercises in the long-term and it can be easily monitored so you know exactly how much traffic/interest in your products and services you have received for the money spent – what more could you want?
- Lead generation
Your website should be more than just a place to display company information, it should be seen as part of the sales team, generating leads/sales on an ongoing basis. Part of a successful SEO campaign is website optimisation, ensuring that your website is ready to receive traffic and drive users to leaving their information for a call back, making a sale or ringing your company to speak to a member of your team.
- Competitors Are Doing It
Even if you like to do things differently from your competitors, you should still battle them in the SERPs (search engine results pages). As they say, you have to be in it to win it – so if you don’t have any presence online you are missing out on a whole pool of potential customers that you could be tapping into.
Keen to know more?
Our SEO team have worked with hundreds of businesses on their online presence, ranging from local storage companies right through to multi-location professional services companies. Whatever online marketing activity you require assistance with, we will be able to help.
To speak to a member of our team call our office on 0800 193 0776 or visit the contact us page on our website.
Infused Media Limited Unit 108A
Glenfield Park One, Philips Road
Tel: 01254 447050