Common marketing mistakes law firms make

February 1, 2016

If you or your law firm advertise your services on Google then you will know more than anyone how competitive things can be. Depending on what speciality you have, you could be spending a lot of money for each click that you get and if you are experienced in law firm marketing then you will know how much this can eat away at your budget.  If you want to make sure that you avoid the top law marketing mistakes that a lot of people make then all you need to do is take a look below to find out more.

Unfocused Keywords

Law firm marketing isn’t easy but if you plan out your campaign effectively then you shouldn’t have any problems at all. With law marketing, you need to make sure that you understand your own cover of practice. If you cover everything then you might want to target keywords for every service you offer but if you are on a limited budget then this is a recipe for disaster. Clicks are expensive and you may end up wasting your money as well. If you want to avoid this then try and plan out keywords that target the scope of what you offer, or just stick with the main keywords if you want to keep it simple.

Not Being Effective

The worst kind of advertisement is the one that nobody sees. The last thing you want is for som
eone to skim past you and not see your add, or not care that it is there. If you want to make your advertisement more compelling then try and add numbers, quotes, discounts and more. This will help you to stand apart from your competition and it is also a great way for you to grab the attention of your users.

Not Tracking Leads

Make sure that you always know how many of your clients came through a click advertisement. How much of your revenue is paid into the account you use for your searches? A lot of law firms can’t answer this question because they have no idea, and this requires doing some additional work. Google might not be able to provide you with the answers either, so this is certainly something that you need to keep in mind.

Tie Your Revenues Back to AdWords

You may track your revenue per client, so now you have done all of that, you should be able to see how much of your revenue went back to AdWords. This is the best way for you to find out if your campaign is effective or not and you would be surprised at how much this could benefit you when it comes to your long term investments.

Not Testing for Viability

The main mistake that a lot of people make is not actually testing whether or not they are viable in terms of their optimisation. Make sure you always know what is going on, what works and what doesn’t and this way you’ll be sure to reap the benefits of whatever you do.

For advice on legal marketing contact Infused Media today, one of our team will be happy to provide more information on the services we offer.

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