Digital marketing trends to follow this April

April 4, 2016

With the arrival of a new month we are discussing the top digital marketing trends to follow.

As digital marketing experts our team are constantly reviewing our own work, trialling new forms of digital marketing and assessing what works well for businesses across different sectors.

With the online marketing industry constantly changing it is important to review your own digital marketing efforts (we know it may seem like a big task but trust us, it’s the best way to maximise your campaign!).

The following ideas are concepts that we have tried and tested with our clients and ideas that we believe benefit businesses across all industries.

Facebook advertising

We know this is not a new marketing technique however Facebook advertising has never been more important especially with the recent changes made by Google in PPC advert display.

Utilising Facebook adverts and all of their unique features including audience selection, budget setting, pay per click options and boosting engagement is essential if you want your business to have a social media presence.

In the past Facebook has often been thought of as a consumer based engagement tool, made for retailers targeting the general audience. Despite this, we have found for our clients that Facebook advertising drives more traffic to our B2B customer’s website than PPC marketing.

Focus on ROI (Return on Investment)

One of the most frequently asked questions by our clients is “what will our return on investment be?”.

Even though for some marketing activities this can be difficult to measure there are now more ways to track success and conversion rates than ever.

In particular, the conversion rates of content marketing and social media activity are those than come under question by our clients however we have put our focus on monitoring these conversion rates and how they reflect on the return on investment.

To ensure that your digital marketing strategy is successful it is important to monitor ROI – after all the main idea of digital marketing is to drive the revenue that your business makes online.

Creative Content

‘Content is king’ is one of the most common sayings in digital marketing and could not be more true in the eyes of major search engine Google.

Producing creative content that engages your users not only increases brand awareness across a number of digital marketing channels but it also boosts your website’s search engine rankings (if written to be SEO driven).

Content marketing is rapidly becoming one of the more influential forms of digital marketing and is something that all businesses should be focusing on for their online marketing efforts.

For more information on the best digital marketing techniques to try out this spring or if you would like some more advice tailored to your own business contact our team by calling 01254 447050.

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