SEO help for accountants and accounting firms

February 8, 2016

If you are in need of accountants SEO then you will be interested to know that there are plenty of SEO for accounting firms out there that would be more than happy to help. If you don’t know much about SEO however, then it does help to know the basics so you can understand the process and how everything works. Take a look below to find out more.

Keyword Research

Keyword research is one of the most important aspects of SEO. It helps you to know what people are looking for and it is a great way for you to increase your ranking. If you want to get your site to the top then you might want to use the Google Keyword Planner.

This is completely free to use and it is run by Google in an attempt to help website owners cater their site to meet the needs of their customers. For example, let’s start with “Accountants SEO”. If you typed in this search, it would show you who can provide you with SEO for your accounting service. If you typed in “SEO accounting firms” however, it would come up with a different result, but on the same theme because the keywords are different and therefore optimised by different sites.

Onsite Accountants SEO

If you work in the accounting industry then you need to make sure that you have great onsite SEO. The accounting industry is incredibly competitive and you need to make sure that you have all the elements of a great site in this instance. This means that you need to have optimised page titles, URLS, H1 tags and great content.

Onsite Content

The keyword phrase you want to optimise for should drive the content you want to develop. Try and break your company down into various services. If your accounting business caters for specific sectors then you may want to try and create specific pages for your site so you can target them on the search engines. For example, if you provide family law services, create a page for this and don’t just pile all of your content onto a single page because this will lower your results.

Link Building

Link building is a key part of SEO so it is always a good idea to make sure that you have some kind of strategy in place to keep things monitored. You might want to try and get an authority site to link to your site and you may even want to consider having a profile on a leading industry site as well. This could help to increase your reputation to your customers and it can work wonders for your SEO as well so you know you can benefit from this in no time at all.

So as you can see, there are plenty of things that you can do to try and make sure that your site is optimised and there are plenty of professionals who can help you with this.

Infused Media offer a fully integrated marketing solution for accounting and financial service providers, please feel free to get in touch by giving us a call or contacting us.

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